Firstly, you are doing fantastic, darling!
You have won 2017.
It is impossible not to look forward to this year, as the pieces you dropped in 2k17 were introductory gems.
The creative industry, who are you lot? People might ask, but I refer to more than 15 industries extending from the arts to science and technology.
The notion has for years remained very broad as it embraces cultural goods and services and the domain of research, development, and entertainment. What is the relationship between commerce and art, they might ask? You lot have all the answers.
The industry was accustomed to creating bland and mediocre work that brought about relaxation when it is supposed to consistently urge us to get out of our comfort zones and creatively stretch the length of what is not impossible. And oh boy, did you push the realms of possibility in the year 2017.
Of course, social media has a huge role to play as many concepts are being consumed visually.
Television, fashion, photography, visual arts, with music consistently doing well, have also been bizarre. Lots of Trace airplay, cyphers, beat auctions and who hasn’t heard Slickartie play?
What does this mean? Specific establishments aren’t the only creative heads in town anymore. Not only do they now have a vast creative pool to choose from, but boutique creative consultants are popping out of nowhere, and, yes, of course, why not!?
Creatives are known to be most productive at odd hours, producing some attention-grabbing severe work, not because it pays ridiculously well but because they know that their futures depend on it and that they are judged a lot. Companies will always want people with ideas, and the days of “we need to use foreign talent” are disappearing. I don’t believe that it was much of a “doing creative work” problem but rather a lack “of thinking creatively problem”.
Small wins, maybe, but we must celebrate every small victory.
Enjoy the blank page of 2018 ;)
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